Google built on Acquisition

Google built on Acquisition
It is a popular believes that Google is born and built on innovations, which is true. The making of Google is not only based on innovation but acquisitions also play a critical role. Google bought companies and worked on their properties to develop better product. The end goal of acquiring a company may be aligned with Google’s overall mission. Google bought companies to grab global database, make that data useful and accessible, attract users attention and loyalty towards the database, and most importantly to increase profit from ads displayed with the data.

2001Deja , Usenet which helped Google develop Google GroupsOutride , Web search engine which helped Google develop Google Personalized Search

2003Pyra Labs , Weblog software which helped Google develop BloggerNeotonic Software , Customer relationship management which helped Google develop Google Groups, GmailApplied Semantics , Online advertising which helped Google develop AdSense, AdWordsKaltix , Web search engine which helped Google develop iGoogleSprinks(a division of Primedia) , Online advertising which helped Google develop AdSense, AdWordsGenius Labs , Blogging which helped Google develop Blogger

2004Ignite Logic , HTML editor which helped Google develop Google Page CreatorBaiduA , Chinese language search engine which helped Google developPicasa , Image organizer which helped Google develop Picasa, BloggerZipDash , Traffic analysis which helped Google develop Google Ride FinderWhere2 , Map analysis which helped Google develop Google MapsKeyhole, Inc , Map analysis which helped Google develop Google Maps, Google Earth

2005Urchin Software Corporation , Web analytics which helped Google develop Google AnalyticsDodgeball , Social networking service which helped Google develop Google Mobile, Google SMSReqwireless , Mobile browser which helped Google develop Google MobileCurrent Communications Group , Broadband internet access which helped Google develop Internet backboneAndroid , Mobile software which helped Google develop AndroidSkia , Graphics software which helped Google develop AndroidAkwan Information Technologies , Search Engines which helped Google develop Internet backboneAOLB , Broadband internet access which helped Google developPhatbits , Widget engine which helped Google develop Google DesktopallPAY GmbH , Mobile software which helped Google develop Google MobilebruNET GmbH , Mobile software which helped Google develop Google Mobile

2006dMarc Broadcasting , Advertising which helped Google develop AdSenseMeasure Map , Weblog software which helped Google develop Google AnalyticsUpstartle , Word processor which helped Google develop Google Documents@Last Software , 3D modeling software which helped Google develop Google SketchupOrion , Web search engine which helped Google develop Google Search2Web Technologies , Online spreadsheets which helped Google develop Google SpreadsheetNeven Vision , Computer vision which helped Google develop Google MapsYouTube , Video sharing which helped Google develop YouTubeJotSpot , Web application which helped Google develop Google SitesEndoxon , Mapping which helped Google develop Google Maps

2007XunleiC , File sharing which helped Google developAdscape , In-game advertising which helped Google develop AdSenseTrendalyzer , Statistical software which helped Google develop Google AnalyticsTonic Systems , Presentation program which helped Google develop Google DocumentsMarratech , Videoconferencing which helped Google develop Google TalkDoubleClick , Online advertising which helped Google develop AdSenseGreenBorder , Computer security which helped Google develop Internal usePanoramio , Photo sharing which helped Google develop Blogger, MapsFeedBurner , Web feed which helped Google develop Google ReaderPeakStream , Parallel processing which helped Google develop Server (computing)Zenter , Presentation program which helped Google develop Google DocumentsGrandCentral , Voice over Internet Protocol which helped Google develop Google MobileImage America , Aerial photography which helped Google develop Google MapsPostini , Communications security which helped Google develop GmailZingku , Social network service which helped Google develop Google MobileJaiku , Micro-blogging which helped Google develop Google Mobile

2008DoubleClick , an online advertising
Historically, the focus of Google while acquisition is on technology and data acquisitions, which helped it emerge as the Power brand.

Source: http://en.wikipedia.org