The $1 billion deal between Reliance Big Entertainment and the production firms of Hollywood
stars Nicolas Cage, Jim Carrey, George Clooney, Tom Hanks and Brad Pitt and film-makers Chris Columbus and Jay Roach to make films was the beginning of the Anil Ambani’s journey towards transforming his company into global filmmaker. It seems the hunger of Anil Ambani is getting bigger by the day.
Reliance Big Entertainment, just after negotiation with Hollywood bigwig Steven Spielberg’s DreamWorks where Anil has planned to infuse about $600 million he also convinced the legendary Amitabh Bachchan.
The deal could be worth $200m-$300m (final figure is not yet known) and would include film production, television series, reality shows, internet and mobile content besides live shows. Reliance Big Entertainment will look after managing marketing and the distribution of projects, and the Bachchans - Amitabh, Jaya, Abhishek and Aishwarya would come up with the creative inputs and would be handling the entertainment aspect of the project.
The joint venture will use brand Bachchans in films, production, TV series, internet, reality shows and mobile content. The other directors who have been signed up to direct films for the joint venture are Balakrishnan, Sujoy Ghosh, Rohan Sippy and Dr Chandraprakash Dwivedi. No wonder the deal is in line with Reliance Big Entertainment strategy to tie up with the leading Indian and international creative talent, to build a new-age, future-ready global media and Entertainment Company.
The creative genius – Bachchans and the business genius – Anil will create magic and take entertainment to a different level. The joint venture and our strategy to tie up with Indian and international creative talent will help the company build a new-age global entertainment conglomerate.
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