The 'Incredible India' campaign launched in 2002, showcasing the country's unique heritage and cultural aspects, has been a major hit and made considerable impact on its tourism sector.
Now, the Bollywood hero has been roped in by the tourism ministry to be the face of its brand campaign 'Incredible India' to showcase the country's rich heritage and culture and the message, Athithi Devo Bhava.
The ministry is yet to finalise the type of campaign it wants to do for the coming year. However the tourism ministry will be coming out with an ad campaign and a road show to promote India's tourism.
Aamir Khan is the new brand ambassador of the 'Incredible India' campaign. Aamir Khan has accepted the invitation to be part of the 'Incredible India' campaign and he is very happy to be part of 'Incredible India'.
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