Pranesh Misra, is in the process of setting up a knowledge process outsourcing (KPO) venture to be titled Brandscapes, which has been registered as a private limited entity in India and is getting registered as Brandscapes Worldwide in USA, UK and Singapore. The KPO venture would focus on the marketing data analytics and insight mining area, servicing Fortune 500 clients in the developed countries.
Pranesh Misra, an IIM product, has over thirty years of experience in communication, marketing, marketing research, brand planning and international client management. Pranesh Misra is Chairman & Managing Director at Brandscapes Worldwide. Pranesh before starting Brandscapes Worldwide served Lintas at the capacity of President & COO at Lowe Lintas India, and International Client Director at Lintas Jakarta. He also headed Pathfinders, the marketing research and consultancy division of Lowe; initiated VALS research and Ad Tracking into India in the mid 1980s. As Lowe's international client director (Asia) on Unilever, he was responsible for leading eight regional advertising centres across Asia.
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